The
Style Weaver is one year old! First, I want to say thank you to everyone who
has stopped by, posted comments, read the posts or watched the videos. I hope
you’ve been inspired by the stories of the greats in fashion, while learning
about the best brands and designers that have created a global business from
their passion for fashion, style, and luxury. This blog has provided an outlet
for me to read, research, and write about the things I’ve always wanted to know
about fashion while sharing my thoughts on an industry I have been passionate
about for many years. From Origins to Passion Pays to the new Decades series
everything I write about represents my curiosities and interests as they relate
to the industry. So much has happened
this year to influence what you see on the blog today, and in this post I’m
going to take you on the journey I took to create The Style Weaver, so here we
go. This is my story…so far, anyway...
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| 10/6/2014: Spring 2015 Inspirations: Late 60's-70's |
I
started the blog because I just needed to start something. I created The Style Weaver,
March 9, 2014, six days after my 25th
birthday. My older brother and a friend of mine were beginning to get serious
about following their passions, one in building an iPhone app and the other in
event planning. In the previous year, I had
been passively working on writing a book, and seeing how long I still had to go
with that project I really wanted to start doing something that was separate
from my day job and related to my passion for fashion. Although I was working in retail buying, I
wanted to do something that was for me where I could have complete control, and
would be a complete reflection of me and my interests. I decided a blog would
be the best route because I am an avid reader, have always been good at writing,
and I was already constantly researching fashion and staying updated with what
was happening in the industry.
I
began writing focusing on the history of the brands and designers I cared
about, and in the beginning the writing on the blog was very sporadic, but my
goal was simply to not stop. As I started blogging and finding blogs that I was
interested in or were related to my topic I came across many deserted blogs or
posts where people were apologizing for not having written in months. So my
early strategy for success was just not quitting, and today not much has changed.
I still believe that by not quitting or becoming stagnant The Style Weaver will
find its audience and provide value to them.
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| 9/10/2014: The Thread of Ralph Lauren Advertisements |
Last
summer, I made a major move from New York City to Miami, which greatly affected
the blog because I was acclimating to a new city and wasn’t writing much at all,
but in September of 2014 everything changed. This is going to get random and
seem unrelated, but bear with me. Around that time I was getting tired of
listening to the radio and wanted to make the time I spent commuting to work
more productive. I searched iTunes for the top business podcasts, and I came
across Pat Flynn, host of The Smart Passive Income Podcast (if you've heard of
him let me know in the comments, I'm just curious) who helps people with online
businesses learn tips, tricks, and strategies through his interviews with
successful Internet entrepreneurs. So I started listening to this podcast and
hearing the stories of people who got success online just by providing
information or products that were rooted in their passions but provided value
for others. This completely motivated me to take The Style Weaver more
seriously and I realized that there are people who are similar to me and can relate
to wanting to know more about the stories that are responsible for what we see
in fashion today. And in these stories find personal inspiration or an avenue
in which they can dream, follow their passion and build a business, blog, etc.
that would excite them while providing value for others.
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| 9/26/2014: Spring 2015 Fashion Trends: Milan |
So
I had this newfound sense of motivation for making the blog great and offering
information that my audience can appreciate. In the last six months the purpose
of the blog is still to provide the context behind today’s trends and major
players in the fashion industry, but it’s more structured and I’ve added
elements to enhance the content. Such as the Beyond The Flashes videos series
that I created in collaboration with my wonderful and completely supportive
boyfriend who edits all the videos that you see on the blog and YouTube
channel. So why did I create the video series?
Beyond
the Flashes is my answer to the fast ever-increasing pace of fashion, news, and
really all things Internet related. With my blog posts I do extensive research
and write lengthy posts that are full of valuable information, and most
although related to what's happening now will continue to be relevant well after
the effects of the related current event has worn off. Also, many times the
posts reference an era that has long passed, but with Beyond Flashes I can relate
to what's happening right now and as new things happen each week I can stay up
to date with them and provide a snapshot of what's going on to you in a way that's
easy and quick to digest. This provides a balance on the blog of past and
present, keeps me current with what's happening now in the industry, but
doesn't take way from the more substantial content that's in the blog posts.
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| 10/8/2014: Passion Pays: The Impact of Fashion Conglomerates |
In
the last month I've made some big leaps to widen the exposure of the blog by
guest posting for NYFW on the Everything Eventz blog, an event planning site,
created by the friend who's passion for entrepreneurship lead me to start this
blog. I’ve also just this month become a monthly contributor to the Maker’s Row
blog which is a site to help designers and manufacturers get connected with
factories and provides resources and tips to help with the process of getting
your apparel line in stores.
These
things have started to shed a light on the brand that the The Style Weaver can
become and I'm excited to meet and collaborate with others who share my passion
for the fashion industry as well as people who have dreams and are taking the
steps to make those dreams a reality. Because truly the best thing The Style
Weaver has afforded me is the ability to establish a platform in which my
dreams can be realized and then used as a tool for others to do the same.
There's
so much more to come and I hope you will be along for the journey! Stay
inspired, live free…xo The Style Weaver
